Three social media mistakes animal organizations need to avoid

Is your rescue group or animal shelter wasting your time on ineffective social media activity, or worse, actually harming your cause? This is a presentation I gave at the Maddie's Fund daylong session on getting to no-kill at the Animal Care Expo in Las Vegas in May.

Find out how to avoid the three biggest animal welfare social media mistakes, including how to know what works and what doesn't for your organization.