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19 March 2011


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I think you've nailed why so much of advertising (whether political or for strict commerce) is about emotions. Facts are secondary.

There was a fascinating (though disturbing) article recently in the Boston Globe about how facts can have the opposite effect : entrench people in an opinion which is based on faulty data. It's an interesting read.

How Facts Backfire:



This makes me think of three things: "People don't care how much you know, until they know how much you care" (not sure who that's a quote from, but I hear it a lot) and "You have to ask your way to the point" (my own quote) because "If you say it, it's a lie, but if they say it, it's the truth" (another quote of unknown origin).

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