It has been three years since the world changed for pet owners. That was when we first heard about the Menu pet food recall, which ended up being the largest consumer recall in U.S. history, as well as the tip of the iceberg on a food safety crisis that continues to this day.
Could it happen again? Absolutely. There have been no systemic changes that would prevent contaminated food ingredients from entering this country undetected once again.
Would the response be different? I think so. Pet owners have become more aware. The blogger network that kept news of recalled pet foods flowing without the controlling hand and influence of industry or government has not only survived but grown, and technology is even more adapted to the rapid and wide dissemination of information than it was then. (And we didn't do a bad job of it then, although I can't say the same for industry or government.)
Somewhat ironically, I spent the last week in Austin at the South by Southwest internet conference. I hung out with Therese Kopiwoda of PetSitUSA.com and Ben Huh of Itchmo, two bloggers who, along with Gina and me here at Pet Connection, lived and breathed the pet food recall three years ago.
We reminisced about those days, talked about whether things have changed -- hardly at all, was the consensus -- and found it hard to believe it has really been three years.
One thing is certain: The pets who died are still dead. The pets whose kidneys were damaged are still at risk of serious disease and a potentially shortened lifespan. And their owners' hearts are still broken.
Will Congress finally pass serious food safety legislation? Will the rumblings of change at the FDA turn into full-fledged reform?
Let's hope that when we check in a year from now the answer to both of those questions is "yes."
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