Honestly, I don't mind it when companies use images of dogs in their advertising. I think dogs are the most appealing, beautiful, wonderful creatures on the planet and so naturally, when I see them in ads or on the covers of catalogs or posed among the scarves and sofas and piles of CDs it makes me smile and think that someone at the company loves dogs, too.
I'm easy that way.
But I got an email asking me to rate three potential covers for the spring catalog of one of my favorite stores on Planet Earth, J. Jill. This company does a lot of great work, supports breast cancer fundraising efforts, has perfect customer service, and sells fabulous clothes in styles and sizes real women can wear, from the tiniest of petites to the curviest of plus sizes.
I love this store, is what I'm saying.
But I really don't like any of the new covers, because each of the three of them features a tiny dog in a purse, and while I agree that dogs are friends, family members, companions, guardians, and best buddies, what they are not, is accessories.
I do understand that these "pick our next cover" promotions are gimmicks to get you to buy stuff. I know they already have chosen their next cover, and it's probably gonna be a little dog in a purse. I just wish they wouldn't do that, because it's something I've come to expect from the Britneys and Paris Hiltons of the world, but I don't like seeing it on the covers of catalogs from stores I buy from. Seriously, J. Jill, couldn't the dog be on her lap or the ground on his own four little paws? Did you have to stick him in the purse?
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