Via Bobbie Kolehouse from the Dog Writers Association of America, this little bit of analysis comparing the recall of tainted pet food to the recall of children's toys:
There were two significant product recalls this year: tainted pet food and lead-based paint on children's toys. Two issues that concern the health of your pet and your child. Which is more important to you? Which topic would you seek more information on? It would seem that everyone would choose their child, yet our online behavior reveals a different story.
Internet search data reveals that given the two recalls, our pet's health is far more worthy of information-seeking than health issues surrounding our children. This month Mattel recalled almost 2 million toys worldwide for lead-based paint and other contamination issues. In response to the news, searches for the term "toy recall" spiked, nearly doubling the two-year average for all product recall searches.
While that would seem to be a significant increase in searches, the toy recall reaction was nothing compared to the pet food recall that occurred in March of this year, when the Food and Drug Administration found that contaminants in hundreds of brands were causing cats and dogs to fall ill. Searches for pet food-related recall issues were over seven times that same two-year average, over double the number of toy recall searches. Certainly protecting our children from the dangers of lead-based paint is more important — or, at the very least, equally as important as tainted pet food — so why the difference in searches?
The author of this
Financial Times piece, Bill Tancer, then goes on to say that the large number of hits for stories on Michael Vick when compared to those for the trapped miners, Hurricane Dean, or the earthquake in Peru show that "amongst a field of human tragedy and a potentially catastrophic storm, search term data indicates that the perils of domesticated animals trump all."
I have a few problems with this analysis, as I so often do when people try to compare our feelings for children and our feelings for companion animals. It's a hot button for guaranteed outrage, and yet, I've never noticed that tender feelings for animals translate into indifference to human suffering. In fact, I've noticed the exact opposite, that children and adults who are able to empathize with animals also have the ability to easily empathize with their fellow human beings, and those who don't care about animals tend to not easily be moved to compassion for people, either.
But my real problem is that the pet food recall and the toy recall, while having some political isses in common, are very different in other ways, the biggest being the huge sucking vacuum of information pet owners were operating in, and our desperation to know if the pet food we were about to buy that night at the grocery store was going to kill our dog or cat when we got it home. I mean, I can take my child's toys away from her until I find out what's going on. I still have to feed my pets every day.
I'm also very sure that if this had been baby food instead of kids' toys, and contaminated baby food was still on the shelves of home kitchens, supermarkets, and convenience stores all over the country and no one knew which products were involved, the number of parents searching for information online would have blown the Internet apart.
In addition, as someone on the front lines of coverage of the pet food recall, I can tell you that until the day melamine and related contaminants were fed to livestock intended for human consumption, this story was far from the top of the priority list for any media outlet other than the pet blogs. The number of reporters from the mainstream media at the FDA press conferences went through the roof from that day forward, and nearly all the questions being asked were about the risk to humans, and virtually never about pets or pet food.
But hey, it was time for the obligatory story about how we care more about our pets than about people, right? You can tell from the fact that no pets are left homeless, no pets are deprived of medical care because their owners bought a new high definition TV instead, no pets are put to sleep or dumped in the shelter or on the side of the road because they're inconvenient or badly trained, and no pets are lonely and bored in the garages and backyards of America, that we love our dogs and cats way too much.
A few high profile celebrities buying clothes for their dogs and carrying them in thousand dollar purses doesn't mean America loves its pets too much -- and neither does concerned animal owners trying to find out of there's poison in the kibble before they feed it to the family dog.
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