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Update:
Here is the link to the transcript from the chat with itchmo, petfoodtracker, thepetfoodlist, Gina, and me on Tuesday night over on PetHobbyist.com - it was an amazing chat - thanks to the other panelists and everyone who came!
USA Today's Julie Schmit, both on her own and with science writer Elizabeth Weise, has done stellar work on the pet food recall story all along. And I deliberately say "pet food recall" story, because she just brought the focus back to where it all began in a brilliant piece that just came out about an hour ago.
In "Pet Food Probe: Who was watching suppliers?" she writes:
Even some pet-food companies say they don't always know what's really in the food they sell. Or where the ingredients come from.
If you long suspected pet food contained mystery meat, this won't surprise you. But for a $15 billion industry whose profits depend on consumers' trust, the admission may be the biggest revelation of all from the 8-week-old pet-food recall.
Eight weeks. I knew that, and yet it still shocks me, given that just yesterday the FDA said there may be yet more pet foods being recalled soon. Or sometime, anyway. Maybe not soon. I don't know, because they won't say.
But back to "Pet Food Probe":
Five pet-food companies also recently said the company that made food for them added rice protein concentrate without their knowledge or consent. That came to light, the pet-food companies say, because the foods had to be recalled after the contamination was discovered.
This is what has hit consumer confidence the hardest, in my view: That these same companies that keep telling us to trust them, trust them, trust them, didn't actually know what was going on with their foods. They say they were betrayed by their contract manufacturer, but how do pet owners feel? It's not, after all, our company's brand that was damaged; it was our pets' health and lives. I might trust them, but how far down the chain am I supposed to keep trusting the people they trust?
In addition, it's not just about allegations of fraud.
... American Nutrition said in a statement it didn't do anything deceitful by using the rice protein ingredient. It said the pet-food formulas, per the customers' requests, were "rice-based" and so it selected rice protein as a "fortification source" from the "same family."
Still, the pet-food labels — what consumers look at — should have listed rice protein concentrate, says Eric Nelson, president of the American Association of Feed Control Officials, which defines ingredients.
Especially given that we were constantly being urged and reassured by the pet food industry and many in the veterinary profession (who are often expressing feelings of betrayal themselves, these days) to read the labels so we could avoid wheat gluten and, later, rice protein concentrate.
So, who is responsible?
While some pet-food companies claim that they were victims of fraud, the case also illuminates weaknesses in U.S. pet-food-manufacturing oversight that companies are now trying to correct. One is that companies who market pet foods often don't make them and may not watch their contract manufacturers closely enough. The situations also raise questions about how diligent companies have been in selecting and inspecting suppliers of raw ingredients.
"The industry got lax and is ratcheting up the due diligence," says Greg Aldrich, consultant at Pet Food & Ingredient Technology. "None of them want to be caught in something like this again."
[....]
"The entire industry is bloodied," says Mark Witriol, co-owner of Pet Food Express, which has 31 San Francisco-area locations. "Consumer trust is completely broken."
One of the harshest blows to consumer trust has come from the ongoing, repeated new recalls. Even if virtually all the food on pet food store shelves is safe, the fact that we don't know where the next recall is coming from makes "trust" impossible. And the most recent recalls, involving companies claiming they didn't even know the ingredients were in their foods, are especially troubling.
There's no consistency in how well pet-food sellers supervise their co-packers. "Some do extensive audits. Some don't," Aldrich says. Costco audited American Nutrition for good manufacturing practices, which govern things from cleanliness to record keeping, and found it to be a good operator.
Since the recall, Wal-Mart has begun setting up an audit process for its pet-food makers, says spokeswoman Karen Burke.
Blue Buffalo says it sometimes has an employee in plants when its product is being made. The smaller Canine Caviar does not.
Blue Buffalo has terminated its contract with American Nutrition, saying it no longer trusts the company. Canine Caviar is considering dropping its canned-food line because it lacks confidence in American Nutrition and Menu, and there are few other options, says President Jeff Baker.
Other pet-food sellers are stepping up their oversight of:
Raw-ingredient sourcing. Royal Canin USA has vowed not to use vegetable proteins, which include wheat gluten and rice protein concentrate, from China.
C.J. Foods said in a press release that it will not use protein sources from "exotic locations." Wal-Mart has asked its pet-food makers to find ways to improve raw-ingredient sourcing, says Burke.
Manufacturing oversight. Iams has a new policy forbidding its suppliers, including Menu Foods, from switching suppliers of raw ingredients unless Iams has checked out that supplier and OK'd the switch. Natural Balance and Diamond are requesting production records, which include ingredients, from contract manufacturers.
Production. The recall will push more pet-food companies to make their food rather than contract it out, says Tim Phillips, editor of Petfood Industry magazine.
One company is already heading in that direction. Natura Pet Products, owner of the Innova and Evo brands, has vowed to buy or build a canning facility to make its own wet foods, even though none of its products have been recalled.
"At the end of the day, if anybody is going to screw something up, we want it to be us," says Natura co-founder Peter Atkins.
This story of the pet food recall has become a different story now -- the one many of us knew it was from the beginning, not about pet food safety, but about food safety, period.
But for those of us for whom this will always be a story about the animals we love, and too many of us have lost, this article is essential reading. So read it.
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